”I have always loved jeans. Everything from the character of the fabric to how it can be shaped and adapted according to style and taste. Denim is timeless, easy to wear and practical. With my brand I want to give children and women what I love – personal clothing that are made to feel comfortable in. It’s simple, I dig denim.”– Hanna Clavegård
The Swedish I Dig Denim is a denim brand for cool babies and kids.
I Dig Denim believes that what you wear reflects your personality and that it is important that you feel comfortable in the clothes you wear. The products of I Dig Denim are made of sustainable materials and the collection is characterized by the good quality, perfect fit and unique washings.
The basis of the collection consists of denim supplemented with garments with soft fabrics and shapes.
I dig denim stands for a natural but cool look.