Monta Juniors is an athleisure lifestyle brand for kids between ages 3 and 16, owned by former Juventus and Barcelona player Edgar Davids who is also the creative director. The street soccer-inspired brand offers expressive, playful and versatile apparel and accessories that complement the urban lifestyle.
From the start
As a kid, Edgar Davids, grew up playing soccer on the streets of Amsterdam. Not yet knowing that he and his generation of players would be the foundation of a worldwide movement. It was in 1999, when the street soccer movement was blooming and had become a worldwide subculture on it's own, that Edgar founded Monta, a brand that caters to the needs of the street soccer scene. Up until this day street soccer has become the biggest type of lifestyle there is; anyone can play any time any place, the world is your playground.
Years after the establishment of Monta, the brand evolved out of the street soccer scene for the start of Monta Juniors. An athleisure lifestyle brand for the youth, with the inspiration of street soccer still showing in every collection, but made to be worn by every kid.
About Monta’s collections
Monta’s collections represent fashionable youngsters that embrace the current streetwear look, and always contain a standard of key-items such as reversible jackets and styles with Monta’s unique all-over prints. A lot of effort is put in to creating artworks that render the authenticity of the urban, street soccer scene creating a new, very own look every time.